Trade Show Push: Malaysia’s MBG is sending 23 export-focused food and beverage firms to THAIFEX Anuga Asia 2026 (May 26–30), aiming for at least RM15 million in sales and leaning on repeat-exhibitor experience plus targeted market research. Packaging Spotlight: Taiwan bubble tea brand BOBA CHiC just won a Better Future Award in Milan for switching to stand-up aluminum pouches in Germany, where shoppers pay €0.25 less at checkout. Zero-Proof Momentum: Beer giants are betting big on alcohol-free products for the 2026 World Cup as younger drinkers shift toward moderation. Sugar-Sweetened Backlash: Nigeria’s CAPPA premiered “Sweet Poison,” calling for tougher sugary drinks rules amid rising non-communicable disease concerns. Tea as Experience: Assam’s Amchong Tea is launching an immersive “tea experience centre” to reconnect consumers as auction prices and climate pressures squeeze the industry.